When the technology is sold or “assigned,” the ownership rights to the technology pass from the seller to the buyer at an agreed price. For a technology owner who has no experience in marketing a product, it might be ideal to find a buyer and close the transaction in one go. However, if he or she prefers the license, the right to use the technology is transferred to the licensee by the owner of the technology, the licensee. The terms of use of the technology, duration and duration and the region or region are determined by the terms negotiated in the licensing agreement. Unlike a sale, the licensee still owns the technology and could retain control of production and distribution and licenses to as many companies as desired. DuPont`s William Cotreau refines the question of identifying an internal champion. If the technology is more pie-in-the-sky (z.B. earlier, technical people have more arguments than if the technology is ready to be reduced to practice. In the latter scenario, businessmen will have more influence because the licensing of the technology will affect their operating budgets. You won`t get the license agreement you deserve. You will receive the license agreement you negotiate. Here are just a few terms and definitions found in most license agreements: you`ll never get the license agreement your technology deserves.

You will receive the license agreement you negotiate. In this context, it is important that inventors, license professionals and intellectual property lawyers constantly improve their negotiating skills. Here are some relevant considerations. After negotiating dozens of first-class brand licensing contracts for Fortune 500 and small businesses, I can tell you: a little preparation and a little structure can go a long way toward a successful result. Some concrete examples of how to create value outside the trading table of Fred Smith, the founder of Federal Express. Many years ago, Smith wanted to buy Flying Tigers, a struggling Asian airline with far more assets than upstart Federal Express. Before the negotiations began, Fred Smith told his henchmen of his firm determination to keep his union free.